Hidden gem

Omega DeVille Jump Hour

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Grand Seiko 61GS 'Kirazuri' black leather strap on a textured dial

This Is How You Do Gold...

The Grand Seiko 61GS 'Kirazuri'

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Circa 1960's

Breitling Navitimer 'Mille Miglia'

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INTRODUCING...

A new era of Analog:Shift Straps

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Patek Philippe

Built to outlive generations.

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The Latest Drop

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Eska French ChronographEska French Chronograph
Eska French Chronograph
$5,950
$5,950
Jaeger-LeCoultre Reverso Day DateJaeger-LeCoultre Reverso Day Date
Jaeger-LeCoultre Reverso Day Date REF 270.8.36
$9,950
$9,950
Universal Genève Jump HourUniversal Genève Jump Hour
Universal Genève Jump Hour REF 125.125 $9,950.00
TAG Heuer 1964 Carrera Re-EditionTAG Heuer 1964 Carrera Re-Edition
TAG Heuer 1964 Carrera Re-Edition REF CS3112
$4,950
$4,950
Squale No RadiobinoSquale No Radiobino
Squale No Radiobino
$3,950
$3,950
Longines by Serge ManzonLongines by Serge Manzon
Longines by Serge Manzon
$2,450
$2,450
Vacheron Constantin 'Guilloche' Dress WatchVacheron Constantin 'Guilloche' Dress Watch
Vacheron Constantin 'Guilloche' Dress Watch
$8,495
$8,495
Cartier Tank Onyx and CoralCartier Tank Onyx and Coral
Cartier Tank Onyx and Coral REF 78227
$26,500
$26,500
Longines WeemsLongines Weems
Longines Weems
$5,250
$5,250
Patek Philippe Nautilus ChronographPatek Philippe Nautilus Chronograph
Patek Philippe Nautilus Chronograph REF 5980/1A-001
$137,500
$137,500
Patek Philippe EllipsePatek Philippe Ellipse
Patek Philippe Ellipse REF 3738-122
$39,950
$39,950
Cartier Santos Dumont LargeCartier Santos Dumont Large
Cartier Santos Dumont Large REF W2SA0011
$5,950
$5,950
Audemars Piguet EllipseAudemars Piguet Ellipse
Audemars Piguet Ellipse
$21,500
$21,500
Omega Seamaster Planet Ocean 600MOmega Seamaster Planet Ocean 600M
Omega Seamaster Planet Ocean 600M REF 2200.50.00
$5,250
$5,250
Omega DeVille 'Ellipse' VermeilOmega DeVille 'Ellipse' Vermeil
Omega DeVille 'Ellipse' Vermeil REF 111.0128
$3,250
$3,250
Omega Seamaster Professional 300M James Bond 50th AnniversaryOmega Seamaster Professional 300M James Bond 50th Anniversary
Omega Seamaster Professional 300M James Bond 50th Anniversary REF 212.30.41.2...
$5,995
$5,995
Patek Philippe Dress WatchPatek Philippe Dress Watch
Patek Philippe Dress Watch REF 3729J
$36,500
$36,500
Omega DeVille Jump HourOmega DeVille Jump Hour
Omega DeVille Jump Hour REF 4153.31
$8,795
$8,795
Breitling Top Time B01 Chronograph Ford MustangBreitling Top Time B01 Chronograph Ford Mustang
Breitling Top Time B01 Chronograph Ford Mustang REF AB01762A1L1A1
$6,250
$6,250
Universal Genève Unisonic-SubUniversal Genève Unisonic-Sub
Universal Genève Unisonic-Sub REF 852105/03
$2,950
$2,950
Omega Seamaster 300 Professional Co-AxialOmega Seamaster 300 Professional Co-Axial
Omega Seamaster 300 Professional Co-Axial REF 210.30.42.20...
$5,250
$5,250
Concord Delirium Ultra-ThinConcord Delirium Ultra-Thin
Concord Delirium Ultra-Thin REF 50.76.655
$1,495
$1,495
Cartier Tank Americaine AutomaticCartier Tank Americaine Automatic
Cartier Tank Americaine Automatic REF 1740
$29,500
$29,500
Chopard Grand Prix De Monaco Historique ChronographChopard Grand Prix De Monaco Historique Chronograph
Chopard Grand Prix De Monaco Historique Chronograph REF 168992-3032
$4,950
$4,950
Longines 'Salmon' Pointer DateLongines 'Salmon' Pointer Date
Longines 'Salmon' Pointer Date REF 5412
$14,500
$14,500
Patek Philippe 'Cushion Breguet' Dress WatchPatek Philippe 'Cushion Breguet' Dress Watch
Patek Philippe 'Cushion Breguet' Dress Watch
$15,950
$15,950
Lemania 'Tropical Tuxedo'Lemania 'Tropical Tuxedo'
Lemania 'Tropical Tuxedo'
$1,495
$1,495
Patek Philippe 'Tank'Patek Philippe 'Tank'
Patek Philippe 'Tank' REF 3405J
$13,500
$13,500
Jaeger-LeCoultre Master Control Chronograph MecaquartzJaeger-LeCoultre Master Control Chronograph Mecaquartz
Jaeger-LeCoultre Master Control Chronograph Mecaquartz REF 145.880.312
$5,500
$5,500
Girard Perregaux Chronograph 'Ecurie Francorchamps'Girard Perregaux Chronograph 'Ecurie Francorchamps'
Girard Perregaux Chronograph 'Ecurie Francorchamps' REF 4946 $5,950.00
Heuer Carrera 'Dato 45'Heuer Carrera 'Dato 45'
Heuer Carrera 'Dato 45' REF 3147S
$9,950
$9,950
Universal Genève Cioccolatone 'J.W. Benson'Universal Genève Cioccolatone 'J.W. Benson'
Universal Genève Cioccolatone 'J.W. Benson' REF 109502
$6,950
$6,950
Bulova 'Fancy Lug' Dress WatchBulova 'Fancy Lug' Dress Watch
Bulova 'Fancy Lug' Dress Watch
$3,250
$3,250
Patek Philippe CalatravaPatek Philippe Calatrava
Patek Philippe Calatrava REF 5227G-010
$42,950
$42,950
Unimatic Modello Uno Carbon GMT Limited Edition for HODINKEEUnimatic Modello Uno Carbon GMT Limited Edition for HODINKEE
Unimatic Modello Uno Carbon GMT Limited Edition for HODINKEE REF U1S-C-GMT-H
$1,750
$1,750
Jaeger-LeCoultre Reverso Classic DuettoJaeger-LeCoultre Reverso Classic Duetto
Jaeger-LeCoultre Reverso Classic Duetto REF Q2668432
$12,250
$12,250
Cartier Tank AméricaineCartier Tank Américaine
Cartier Tank Américaine
$11,500
$11,500
Longines Rectangle by Serge ManzonLongines Rectangle by Serge Manzon
Longines Rectangle by Serge Manzon REF 5033-1
$2,450
$2,450
Longines Square by Serge ManzonLongines Square by Serge Manzon
Longines Square by Serge Manzon REF 5032-1
$2,450
$2,450
Franck Muller Cintrée Curvex 'Crazy Hours' Color DreamsFranck Muller Cintrée Curvex 'Crazy Hours' Color Dreams
Franck Muller Cintrée Curvex 'Crazy Hours' Color Dreams REF 7851
$15,500
$15,500
Girard-Perregaux GyromaticGirard-Perregaux Gyromatic
Girard-Perregaux Gyromatic
$1,950
$1,950
Jaeger-LeCoultre 'European Market' MemovoxJaeger-LeCoultre 'European Market' Memovox
Jaeger-LeCoultre 'European Market' Memovox REF E853
$7,500
$7,500
Cartier Santos Carrée Two-ToneCartier Santos Carrée Two-Tone
Cartier Santos Carrée Two-Tone REF 2961
$8,250
$8,250
Certina DS-2Certina DS-2
Certina DS-2
$2,750
$2,750
Cartier Tank Louis Mini MOP 'Sunrise'Cartier Tank Louis Mini MOP 'Sunrise'
Cartier Tank Louis Mini MOP 'Sunrise' REF 828003
$14,500
$14,500
Cartier Tank LC DiamondsCartier Tank LC Diamonds
Cartier Tank LC Diamonds REF 96036
$24,950
$24,950
Patek Philippe NeptunePatek Philippe Neptune
Patek Philippe Neptune REF 5080/1A
$29,950
$29,950
Cartier Tank Must XLCartier Tank Must XL
Cartier Tank Must XL REF WSTA0141
$4,950
$4,950
Breitling Aviator 765 AVI 1953 Re-EditionBreitling Aviator 765 AVI 1953 Re-Edition
Breitling Aviator 765 AVI 1953 Re-Edition REF AB0920
$5,950
$5,950
Patek Philippe CalatravaPatek Philippe Calatrava
Patek Philippe Calatrava REF 6007G-010
$43,500
$43,500
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The Definitive Vintage Jaeger-LeCoultre Collection

He wrote the book on Jaeger-LeCoultre. Then he built the collection. Now both are available.

Storage + Travel

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WOLF X Analog:Shift Flatiron II 5-Piece Watch BoxWOLF X Analog:Shift Flatiron II 5-Piece Watch Box
WOLF X Analog:Shift Flatiron II 5-Piece Watch Box
$225
$325
$225
Analog:Shift Autosport Collection 10-Piece Watch BoxAnalog:Shift Autosport Collection 10-Piece Watch Box
Analog:Shift Autosport Collection 10-Piece Watch Box
$300
$575
$300
Moonshot 3-Piece Travel TubeMoonshot 3-Piece Travel Tube
Moonshot 3-Piece Travel Tube
$125
$235
$125
Clipper 3-Piece Travel TubeClipper 3-Piece Travel Tube
Clipper 3-Piece Travel Tube
$125
$235
$125
Vintage Collection 3-Piece Hex Travel TubeVintage Collection 3-Piece Hex Travel Tube
Vintage Collection 3-Piece Hex Travel Tube
$145
$245
$145
WOLF X Analog:Shift Flatiron II 5-Piece Watch BoxWOLF X Analog:Shift Flatiron II 5-Piece Watch Box
WOLF X Analog:Shift Flatiron II 5-Piece Watch Box
$250
$275
$250
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Analog:Shift

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LATEST TRANSMISSIONS

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The Patek Philippe Calatrava Ref. 2509

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A Brief History of The Official Preppy Handbook

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Under the Radar: Lemania

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Watch Spotting at New York Fashion Week Fall/Winter 2026

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10 New and Unusual Watches at Analog:Shift: February 2026

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A Brief History of Aviator Sunglasses

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The Cartier Santos - A Perfect Everyday Watch

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The Analog: Shift collection reimagines pre-owned and vintage watches for the modern collector, from tool watches made for adventure to conceptual high design timekeepers.

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