Our Story

What does a watch say about the person wearing it?

At Analog:Shift, we believe it says a great deal. A timepiece, by virtue of its purpose, is imbued with tremendous importance; indeed, without a way to reliably tell the time, it’s easy to become unmoored in such a busy, interconnected world.

But a watch is more than just a mass of gears and cogs. Each watch is different, and each is special. When you strap one to your wrist, you’re signaling to the world your particular taste — but more importantly, your values.

Born from a passion for watchmaking history and excellent design, Analog:Shift was founded in 2012. Bringing together the best vintage and pre-owned pieces, we grew from a single shoebox of watches to a bustling floor full of passionate collectors and friends.

Now part of the Watches of Switzerland group, Analog:Shift is the go-to source for collectors and clients across the globe seeking fine timepieces produced between the 1940s through today.

In addition to our watch sales and watchmaking and service expertise, our Transmissions blog and YouTube content focus on all aspects of horology, watch collecting, and the lifestyles that surround watches. 

If the horological journey is one that you’d like to embark upon, we’d like for you to embark on it with us. Time, after all, is of the essence.

Come visit us in our New York City office, or find a boutique near you!

James Lamdin

Founder & Vice President of Vintage & Pre-Owned

James launched Analog:Shift in 2012 after two very different careers in outdoor equipment and luxury automotive. A long time watch collector, James’ passion for vintage timepieces came to him from his grandfather, who left him part of his collection at the time of his passing. Put off by the way in which the traditional vintage watch market was run, James positioned Analog:Shift to be a new kind of resource for the discerning enthusiast - dedicated to authenticity above all. His affinity for the well-aged transcends to his other passions: single malt scotch and automobiles. When he’s not scouring the globe for horological artifacts, you’re likely to find him cruising around Manhattan in his ’67 Porsche or holed up at a whisky bar with a tumbler of Laphroaig, neat, firmly in hand.

A vintage watch helps me connect to history. There's no telling where it's been or what it's lived through. I like knowing that this great, old thing has stood the test of time, and is accompanying me on my own journey through time. -- JL

RAYMON L. SPIVEY III

Director - Vintage & Pre-Owned WOSG

A dedicated and professional management expert with a wealth of experience in leadership, organization, business operations, and expansion. Known for being a forward thinker, he consistently anticipates business needs and crafts strategic plans to foster the growth and development of the Analog:Shift brand. Passionate about all things vintage and quirky, he also boasts an impressive sneaker collection. His most treasured possession is a 1970s Omega Seamaster, recently added to his collection. Outside of work, he enjoys hiking in the mountains, skiing, and escaping to exotic destinations for some well-deserved rest and relaxation.

VICTORIA FROLOFF

Category Manager, Vintage & Pre-Owned

Victoria is the Vintage & Pre-Owned Category Manager and our resident Spreadsheet Ninja.  Best known for her formulaic finesse, Victoria’s rich industry journey includes an impressive tenure at Patek Philippe Tiffany. Out of the office, Victoria is an avid traveler, fierce board game competitor, gin cocktail enthusiast, and a frequent visitor to the dog park with her two pit rescues.  

 

SHERMAN TO

Operations Administrator

Sherman brings a wealth of experience from his five-year tenure at an international auction house. His fascination with watches began in his youth, culminating in the acquisition of his first timepiece, a Cartier Tank Solo XL. Away from the buzz of office operations, Sherman is a dedicated family man who indulges in his passions for collecting guitars and writing music. Watching Tom and Jerry and eating Korean Instant Noodles transports him to his happy place.

Rijbi Dixit

Operations Coordinator

Rijbi is the Operations Coordinator at Analog Shift, originally from Nepal, and brings a unique and warm international perspective to the team. She plays a pivotal role in ensuring everything runs seamlessly within the organization, handling tasks with precision and care. Outside of work, Rijbi enjoys experimenting in the kitchen, creating delicious meals, and exploring new flavors. Her love for adventure is evident as she treks through picturesque landscapes and travels to new destinations. Rijbi also cherishes quality time with her Maltipoo, Obi, creating a perfect balance between her professional and personal life. Her attention to detail and commitment to excellence make her an invaluable member of the Analog Shift family, and her positive influence and dedication contribute greatly to the efficiency and success of the operations team.

KIRKLYN EATON

Senior Manager, Sales and Commercial Operations

Just like the Merle Haggard song, she is in fact an "Oakie from Muskogee". A post covid baby of the watch industry, she joined the Analog:Shift team after over 3 years of working with Watches of Switzerland Group. In terms of her taste in watches, she is a yellow gold queen and prefers vintage . Her hobbies include being overdressed, thrifting, cooking, and hanging out with her french bulldog.

Josh Coates

Vintage Timepiece Specialist

Meet Josh, our Timepiece Specialist at Watches of Switzerland’s vintage and pre-owned division. Hailing from Texas, Josh brings his passion for fine craftsmanship and timeless style to every watch he curates. A true connoisseur of horology, he pairs his deep knowledge of luxury timepieces with an appreciation for precision—whether in the mechanics of a watch, the cut of a sharp suit, or the performance of a high-powered sports car. Whether you're seeking a rare vintage piece or the perfect addition to your collection, Josh is here to guide you with expertise and enthusiasm.

THOMAS CALARA

Vintage Timepiece Specialist

A jack of all trades, master of none, Thomas does a little bit of everything. From writing about watches, to snapping photos of them in action, he's occasionally found traveling to off-the-beaten-path destinations looking for the next story. He's summited Mount Whitney, dove with sharks and has been to 14 countries and counting. When he's not tracking down his next stainless steel sports watch, he enjoys listening to podcasts, reciting Rush Hour 2 quotes and chasing around his two year-old.

Nick Israel

Service Consultant, Timepieces

Meet Nick, our Timepiece Service Consultant, who is dedicated to keeping your watch ticking as it should. Born and raised in New York City, Nick may be a Gen Zer, but his passion for analog runs deep. With a background in the vintage car industry and a personal collection of items far older than himself, he brings a unique perspective to his work, blending technical skills with a love for engineering. When he's not squinting through a loupe, you'll likely find him underneath his BMW wagon or scanning the marketplace for his next rare find.

PAULO SALUD

Manager, Creative Design

Paulo is a multifaceted creative with a background in commercial photography. Away from the camera, he delves into culinary arts, finding a creative haven in the heart of his kitchen. He has a fascination for dive watches, drawn to timepieces crafted with purpose and function. He is a 2nd degree black belt in Tae Kwon Do, enjoys the occasional twss joke , late-night Korean BBQ, and watching season 1 of the original Power Rangers with his 5 year old son.

EDWARD ANTHONY

Creative Design Specialist

Edward Anthony is our powerhouse creative design specialist and lead photographer by way of Puerto Rico and New York City. Originally working in commercial and fashion industries and joining the Analog:Shift team in 2021, he takes pride in his artistic eye, precision skillset, and attention to detail. When he isn’t watching F1, Real Madrid, or Knicks game, Ed loves to travel, read, and eat delicious food.

MARK SALUD

Videographer

Mark is a video producer and a New Jersey Native who enjoys the art of turning ideas into moving pictures that tell stories. Originally working in the IT industry and transitioning into creative in 2017, he is a budding watch enthusiast who has taken quite a liking to vintage Zodiac and watches under 35mm. Mark is also a hip-hop dance educator and community builder who enjoys the occasional sci-fi flick and a medium rare ribeye to unwind.