James launched Analog/Shift in 2012 after two very different careers in outdoor equipment and luxury automotive. A long time watch collector, James’ passion for vintage timepieces came to him from his grandfather, who left him part of his collection at the time of his passing. Put off by the way in which the traditional vintage watch market was run, James positioned Analog/Shift to be a new kind of resource for the discerning enthusiast - dedicated to authenticity above all. His affinity for the well-aged transcends to his other passions: single malt scotch and automobiles. When he’s not scouring the globe for horological artifacts, you’re likely to find him cruising around Manhattan in his ’67 Porsche or holed up at a whisky bar with a tumbler of Laphroaig, neat, firmly in hand.