Breitling Premiere B09 Chronograph 40

If you think Breitling is a one-trick pony, think again.

Breitling first started manufacturing the Premier line of chronographs as early as the 1940s. With triple chronograph registers and blued hands, they're an exercise in understated elegance. In fact, one could almost say they're dress watches.

In 2018, the Georges Kern-helmed brand relaunched the Premier collection in an attempt to — as Mr. Kern put it — “fish in a bigger pond.” And indeed, these dressier pieces are available in various sizes, with various dials, and with various complications. One of the standouts, to our mind, also features one of its most unconventional dials…

The Premier B09 Chronograph 40, with its relatively short lugs and 13.08mm thick (or rather thin) case, debuted in 2021. Coming in at 40mm in diameter, it feature a stainless steel case with a sapphire crystal, a signed crown, dual ‘cushion’ pushers, a polished bezel, and a fantastic 'pistachio' green dial with applied ‘Arabic’ indices, an outer tachymeter scale, dual, recessed sub registers, and a matching ‘syringe’ handset.

Powered by Breitlings hand-cranking Calibre B09 with a 70-hour power reserve and 37 jewels, this beautiful statement piece is paired to a signed brown alligator strap with a signed stainless steel deployant clasp. 

Accompanied by its factory goodies, it’s one heck of a value considering its in-house movement, long pedigree, and handsome design.

In fact, for a company that specialized in business-first tool watches, we think it’s an absolute home run!

Breitling, one of the most illustrious names in the annals of the “tool watch,” was founded by Léon Breitling in 1892. And though the firm is no longer operated by its namesake family, it still produces some of the world’s best pilot’s watches, many of which now feature in-house movements.

The company first started manufacturing wrist chronographs as early as the 1930s. In 1936 they became an official supplier to military forces of the United Kingdom and Canada. While perhaps best known for the Navitimer and Chronomat lines — which were used heavily by pilots of many nations — Breitling also produced scores of other chronograph models that merit consideration, such as the more affordable Top Time and Premier. Dive watches, such as the Super Ocean, are also part of the company’s offerings.

The late 1970s was a turbulent time for the Swiss watch industry, and many storied houses were swept away by the Quartz Crisis. By 1978, Breitling was in trouble due to the illness of its leader, Willy Breitling, and the steep decline in sales that had cut through the entire industry. Unable to keep operations going, the company was liquidated, and parts, toolings and naming rights were sold off.
Between 1979 and 2017, Breitling continued under the ownership of the Schneider family. In 2017 an 80% stake in the firm was sold to a British private equity firm, with the remaining 20% sold in 2018. In 2019, the company released the caliber B01, an in-house, automatic chronograph movement that’s since found its way into the Chronomat and Navitimer collections, bringing the tale of this famed manufacturer full circle.

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Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.