Universal Genève Automatic Dress Watch

This is something very, very special. And you don't need to be a collector to know it. 

The year is 1950, it's the post war era and the mood is at its brightest and so is fashion. Men start using wristwatches to have the time on their wrist and tend to go for more precious metals. Dress watches become quite common and it's a must have on the aristocracy's wrist. 

This gorgeous Universal Genève is one of them and is an excellent example of the capabilities that the brand had been so focused on honing. Starting with the elegant 35mm pink gold case with 'fin' lugs to its honeycomb dial with applied 'pyramid' indices and Arabic quadrants, this piece simply vibrates with superlative craftsmanship and design, and in its current (read: outstanding) condition.

From any angle, this watch is class personified. Like the pocket watches of days gone by, it’s a sign of distinction that can be appreciated by anyone.

Universal Genève was founded in 1894 by Numa-Emile Descombes and Ulysse George Perret.
In the brand's earliest days, it established itself as a manufacturer of in-house movements of exceptional quality. Universal Genève was also among the first watch manufactures to specialize in wristwatches. In 1897, Louis Eduoard Berthoud — noted designer of complicated watch movements — joined the company. His involvement ensured Universal Genève's supremacy in the development of complicated watches in the 20th Century.
It was under Berthoud's leadership that the brand's reputation as a producer of chronographs was solidified. Chronographs, in particular — namely the Compur and the Compax lines — attracted the attention of watch aficionados, aviators, and militaries around the world. Even the Royal Family of the Netherlands issued a royal charter for Universal Genève to outfit the Dutch military with its chronographs.
Universal Genève was also once responsible for some of the most beautiful dress and time-only watches of the mid-20th century. From the purpose-driven Polerouter to the ornate Cabriolet, UG had a touch all its own and breathed incredible beauty and craftsmanship into every piece they produced. Although the brand is currently dormant, there is tremendous interest in collector circles for vintage models, and is regarded very highly by horological historians and design enthusiasts alike.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.