Heuer Daytona

Why We Love It

No doubt about it, Heuer has created some iconic chronographs. Whether minimalist and manual like the Carrera or curvaceous like the cushion case Autavia, there’s a Heuer chrono for everyone, even those who want something that’s a little more off the beaten path. 

What we offer here is the Daytona—but unlike its more famous Rolex namesake, the Heuer Daytona is… well, something else entirely. Famous (infamous?) for its brushed steel case (with integrated bracelet, no less) and gorgeous blue dial, the Heuer Daytona resonates with '70s charm. While it might not have been as much of a success as the Rolex Daytona, it’s not too much of a stretch to say that the Heuer Daytona has all the makings of a classic.

This particular Daytona is a Reference 110.203B. The B in the reference number indicates the color of the dial, a stunning deep blue. With substantial wrist presence, this is a Heuer equipped for weekend cruising, no matter what decade you find yourself in.

And, driven by the venerable Calibre 12 Automatic movement, this Daytona is as horologically significant as it is fun to wear.

The Story

While the Rolex Daytona might be the most famous chronograph to bear that name, Heuer also released a watch named after the famous racecourse. Debuting in 1976, the Heuer Daytona was one of the last watches Heuer released that was powered by the Chronomatic Calibre 12 movement. Following the Daytona, all of Heuer’s chronographs would use the Valjoux 7750.

In creating the Daytona, Jack Heuer wanted something that could never be confused with Rolex’s—or for any other Heuer chronograph, for that matter. The case was crafted of brushed steel, 39mm like the automatic Carreras of the time, but the bracelet was integrated, creating a watch with soft curves and clean lines. The dial was available in either fumé or in a deep blue that gets darker toward the edges.

Produced from 1976 to 1980, the Daytona—like many of its competitors—fell victim to the Quartz Crisis and was discontinued. Fortunately, although it was gone, it was never forgotten. Nowadays it’s finding new life among vintage collectors who appreciate offbeat chronographs.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.