Heuer Monza

Why We Love It

In the 1970s and 1980s, Heuer was an early proponent of using PVD finishing on its watch cases, and trotted out the new technique on three models: the Monaco, the Autavia, and the Monza. Of these, the Monaco—dubbed the Dark Lord by collectors—is without a doubt the rarest, with fewer than 200 examples ever produced, to Jack Heuer’s own reckoning. And the PVD-coated Autavias (of which there were four different flavors, in pewter, olive green, black, or gold-plate) do come up on the market occasionally.

But if you’re going for sheer quirkiness, you can do no better than the Monza. Although it didn’t prove as popular among consumers as the Monaco or the Autavia, when Tag Heuer chose to reissue some of its classic chronographs a year or two ago, the Monza was one of them. If that isn’t a ringing endorsement, we don’t know what is.

While early PVD watches can show signs of a life well-lived, this one mercifully escaped wear and tear with the coating mostly intact, except for slight degradation on the lugs. The sprightly black, red, and white dial boasts crisp printing. Sometime in its life, a speck of lume dropped off the minute hand, but we elected to keep that as-is in order to preserve the integrity of this fun and funky piece of F1 history.

The Story

The Monza owes its existence to four men: Jack Heuer, Enzo & Piero Ferrari, and legendary Formula 1 driver Nicki Lauda. Until Lauda joined the Ferrari team, they were in an eleven-year drought. Lauda, at the wheel of the 312T, brought the title to the Ferrari team in 1975. To celebrate this victory, Jack Heuer—who'd been partners with Ferrari since 1971—released the Monza in 1976.

When Heuer conceived the Monza, he broke the mold—not just for Heuer chronographs in particular, but for racing chronographs in general. While the Carrera, the Camaro, and the Monaco all came in steel cases, he cast the case for the Monza in brass. But since brass is so soft, Heuer elected to have it PVDc-coated, which gives it an extra layer of protection, as well as a pretty sleek-looking exterior.

The drivetrain that powers this sleek machine is the Calibre 15, one of Heuer’s early automatic calibres. Due to the movement’s construction, the crown had to be positioned on the left; furthermore, the running seconds are positioned slightly above 9 o’clock, rather than bang-on with the register at 3 o’clock. This gives the watch a quirky appearance that we can’t get enough of.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.