DOXA SUB 300

We’re known for our love of DOXA Subs.

In any flavor, any color — from the classic, orange-dialed 'Professional' to the stunning silver-dialed 'Searambler' — we love 'em all. In fact, the original inspiration behind Analog:Shift was squarely centered on DOXA!

While not nearly as well-known as the Blancpain Fifty-Fathoms or the Rolex Submariner, the DOXA SUB series played an integral role in the development of the modern diver's watch. 

The first generation of the model, introduced in 1967, brought innovations we now take for granted: the unidirectional bezel with the U.S. Navy's no-decompression dive timing marks, the expanding bracelet, and an oversized, luminous minute hand. After its introduction, DOXA rapidly became a household name for professional and amateur divers in the late 1960s and 1970s, and the SUB 300 evolved into an even more capable and reliable instrument.

While it may not have the recognizability of the orange-dialed 'Professional, the 'Whitepearl' is perhaps the most reserved. Keeping the classic 42.5mm diameter of the original Subs, it features a box-shaped sapphire crystal, a signed crown, a unidirectional dive bezel with no-deco scale, a white dial with a matching handset, and a stainless steel beads-of-rice bracelet with a signed folding clasp and a wetsuit extension.

Powered by a COSC-certified automatic movement with a 38-hour power reserve, this piece is waterproof to a whopping 300m, making it perfect for serious duty on the wrist of a certified diver. And though not a small watch, it wears comfortably due to its ergonomic, tonneau-shaped case profile.

Both a serious tool and seriously good-looking timepiece, the DOXA SUB 300 is a classic for a reason. Strap it on the next time you enter the water, and you'll see what we mean!

DOXA began Research and Development for the Sub 300 in 1964, under a team helmed by Urs Eschle, the brand's head of operations, who consulted professional divers including none other than the father of SCUBA himself, Jacques-Yves Cousteau.

Since wearability was crucial, Eschle designed a large case with wide rounded lugs. For the dial, the team tested many colors (orange, yellow, turquoise, and red) in the waters of Neuchatel Lake. An unprecedented amount of tritium was also used on the hands and hour indices.

The team implemented a unidirectional bezel with an innovative insert: the U.S. Navy No Decompression chart, with the outer depth scale in orange and the minute scale in black, to allow divers to gauge how much air was in left in their tanks. Rounding out the Sub 300's innovative design was a beads-of-rice bracelet that was the first to implement an ratcheting expandable clasp capable of fitting over a diver's wetsuit without having to remove links.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.