Heuer Autavia 'Viceroy'

It's no secret that the team at Analog:Shift is partial to all things motorsports and racing, and there are few brands with as strong a motorsports connection as Heuer. The 1960s and 1970s were boom times for sporty wrist watches with color and a little flash, and Heuer was no slouch in their offerings — take the Autavia for example.

Known to collectors as the 'Viceroy', these chronographs take their name from the 'Viceroy' Cigarette ads, where you could redeem one of these for $88 and proof of purchase of a carton of smokes.

This example dates back to the 1970s and features a 42mm cushion case with a crisp matte black dial, applied 'white line' indices, a 'reverse-panda 'configuration with red accents, a matching handset, a date window at 6 o’clock, a bidirectional rotating tachy bezel, and a signed crown.

Equipped with correct Gay Freres ‘HLD’ signed endlinks, this piece is outfitted with a proper aftermarket, beads-of-rice, stainless steel bracelet with an unsigned locking deployant clasp. Oh, and for the movement nerds, this piece harbors the venerable self-winding Heuer Calibre 12 chronograph movement.

In excellent condition, this awesome chronograph deserves a spot in any collector rotation. And if you happen to own something loud, fast and has four wheels, this Viceroy will feel right at home.

Drive carefully.

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Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.