Universal Genève Polerouter Sub

Why We Love It

Universal Genève is a pretty special brand, and one that most of us here at Analogshift feel very strongly about.

Ever since the quartz crisis, the Swiss company's storied past began to fade into relative obscurity. But their mysterious story has inspired collectors in recent years and the brand's popularity has surged, resulting in increased awareness in the vintage marketplace.

While best known for the Polerouter and Compax models, they also produced a rare sporty iteration of the Polerouter known as the Polerouter Sub, specifically engineered for use in diving. 

The example we have offered here immediately stands out with its asymmetric case and matching asymmetrical date window at 3:00. The matte black dial features red text - complimenting the orange acrylic bezel to round out the package. The watch is powered by the Calibre 1-69 micro-rotor movement produced in-house by Universal Genève.

We have come across a handful of these Polerouter Subs in the past, and we're the first to tell you that there are a bunch of common problems that can crop up - from 'Frankensteined' assemblies to outright fakes.

This one is above board, supremely rare, and about 110 on the Coololdshitometer!

The Story

Universal Genève was founded in 1894 by Numa-Emile Descombes and Ulysse George Perret.

In the brand's earliest days, it established itself as a manufacturer of in-house movements of exceptional quality. Universal Genève was also among the first watch manufactures to specialize in wristwatches. In 1897, Louis Eduoard Berthoud--noted designer of complicated watch movements--joined the company. His involvement ensured Universal Genève's supremacy in the development of complicated watches in the 20th Century.

It was under Berthoud's leadership that the brand's reputation as a producer of chronographs was solidified. Chronographs, in particular--namely the Compur and the Compax lines--attracted the attention of watch aficionados, aviators, and militaries around the world. Even the Royal Family of the Netherlands issued a royal charter for Universal Genève to outfit the Dutch military with its chronographs. 

Universal Genève was once responsible for some of the most beautiful dress watches and chronographs from the mid-20th century. From the purpose-driven to the ornate, UG had a touch all its own and breathed incredible beauty and craftsmanship into every piece they produced. 

Although the brand is currently dormant, there is tremendous interest in collector circles for vintage models, and is regarded very highly by horological historians and design enthusiasts alike.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.