Dugena 'Panda' Dial Chronograph

In the 1960s and 70s sporty chronographs were all the rage and Heuer was the brand to beat, with some of the most renowned racing drivers of the day regularly seen sporting Heuer’s iconic Carrera, Monza and Autavia models. Nowadays, however, many vintage Heuer chronographs remain out of reach of many enthusiasts.

Enter the "Poor Man's Heuer.' 

During the same time that Heuer was producing their own watches, they were producing watches for other brands under different names right alongside them. Brands such as Zodiac, Clebar, and Sears (under the name 'Tradition') all sold watches that were nearly identical to Heuer's own, right down to the Valjoux movements inside them.

This Dugena variant is reminiscent of Heuer's Carrera, featuring a twin-register dial layout, Tritium luminescent hands and indices, and the venerable hand-cranking Valjoux 7733 movement - all enclosed in an iconic 36mm case. However, this example also features a seriously cool exotic dial with a matching chronograph handset that may have inspired some of the 'louder' dials seen on later Carrera models.

This funky example easily stands out to us as one of, if not, the coolest 'Poor Man's Carrera' variants - and one you are not likely to see surface often.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.