Breitling Datora Racing 'Dashboard' Dial

There is perhaps no more versatile complication than the chronograph. 

From race cars to rocket ships, boats to battlefields, you are likely to find a chronograph being employed to measure a plethora of tasks and times. From the Greek khrónos (“time) and gráphō (“to write”), a chronograph is a watch that has the ability to record time, generally via the addition of small sub-counters that register minutes and hours. 

One of the most interesting and wide-ranging of 20th-century vintage chronographs has to be Breitling’s Datora line. The model family debuted with classic-looking chronographs featuring date complications in the 1940s, but the 1970s is when peak funkiness was achieved. One glance at a ‘70s Datora lets you know that you’re firmly in the time of disco!

This particular Datora, a Reference 2030, dates to circa 1969 and features a 38mm stainless steel cushion case with an acrylic crystal, a signed crown, barrel pushers, and a polished bezel. It contains a matte black exotic ‘racing’ dial with applied indices, an outer tachymeter scale, a dual-register chronograph layout with a date at 6:00, and a matching handset with a bright orange seconds hand. If this isn’t one of the coolest dials you’ve ever seen, full stop, then we’ll eat our hat!

Powered by the venerable manually wound Valjoux 7734 movement, it comes paired to a fantastic Nero black Ralstra® rallye-style leather strap with an drilled steel pin buckle.

Whether you’re a diehard automotive fanatic or you’re simply on the hunt for an unconventional chronograph, this Datora is a fantastic piece to snag.

Breitling, one of the most illustrious names in the annals of the “tool watch,” was founded by Léon Breitling in 1892. And though the firm is no longer operated by its namesake family, it still produces some of the world’s best pilot’s watches, many of which now feature in-house movements.

The company first started manufacturing wrist chronographs as early as the 1930s. In 1936 they became an official supplier to military forces of the United Kingdom and Canada. While perhaps best known for the Navitimer and Chronomat lines — which were used heavily by pilots of many nations — Breitling also produced scores of other chronograph models that merit consideration, such as the more affordable Top Time and Premier. Dive watches, such as the Super Ocean, are also part of the company’s offerings.

The late 1970s was a turbulent time for the Swiss watch industry, and many storied houses were swept away by the Quartz Crisis. By 1978, Breitling was in trouble due to the illness of its leader, Willy Breitling, and the steep decline in sales that had cut through the entire industry. Unable to keep operations going, the company was liquidated, and parts, toolings and naming rights were sold off.
Between 1979 and 2017, Breitling continued under the ownership of the Schneider family. In 2017 an 80% stake in the firm was sold to a British private equity firm, with the remaining 20% sold in 2018. In 2019, the company released the caliber B01, an in-house, automatic chronograph movement that’s since found its way into the Chronomat and Navitimer collections, bringing the tale of this famed manufacturer full circle.

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Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.