Franck Muller Casablanca Sahara

In the world of haute horlogerie, where time is not just measured but celebrated, Franck Muller stands as an overlooked luminary.

Established in 1991, the brand's vision was clear: to create timepieces that transcend the mundane, leaning on expressions of individuality and above all, elevating timekeeping to an art form.

Franck Muller is renowned for their vibrant and visually captivating dials. The Color Dreams collection, for instance, showcases an array of bright hues, with each dial resembling a miniature canvas where said colors dance harmoniously. Each watch exudes an avant-garde design language that balances the classical and the whimsical, bringing a much-needed, playful approach to modern horology.

This Franck Muller embodies everything that is the brand. Quirky and cool at the same time, the Casablanca Sahara is an eccentric expression of the Franck Muller design ethos. Cased in a tonneau-shaped bubble, the Reference 170SC has compound curves that help the watch sit comfortably on the wrist. Additionally, this piece comes with a comfortable multi-link bracelet.

Arguably nowhere else in the industry will you find a watch that says so much at this price point. The Casablanca is the perfect watch for a particular personality– you know who you are! Someone who loves the spontaneous, appreciates a little goofiness, and wants to enjoy watches without taking things too seriously will undoubtedly get a kick out of this piece. And we are all for it!

This particular piece, Reference 170 comes outfitted with a beautiful dial in a whitish pink coloring.

Despite their under-the-radar profile, Franck Muller timepieces are still some of the best in the world with respect to dressy complications, and this wildly fun limited edition — marking a quarter-century of the Swiss brand's eccentric watchmaking — is no exception.

Franck Muller, born to an Italian mother and a Swiss father, got his start in watchmaking at a young age, enrolling in watchmaking school at age 15 and graduating from Ecole d'Horlogerie de Genève in the 1980s. After a start repairing high-end pocket watches for private clients and museums, he created his own tourbillon-equipped wristwatch in 1984. In 1991, he established his own eponymous brand.
Known for their distinctive tonneau-shaped cases, Franck Muller watches frequently contain high complications and are produced in limited series, such as the triple-axis tourbillon — a world first that premiered in 2004 after a years-long development period. Alongside these highly complicated pieces are time-only and time-and-date models that take the best in design languages from classic brands like Cartier and marry it to contemporary movements and stunning dials.
Beloved the world over, Franck Muller watches dazzle with their unique aesthetics and sophisticated horology, and have been worn by celebrities as varied as Arnold Schwarzenegger and Paris Hilton. The brand currently has five watchmaking facilities and hundreds of retailers across the globe.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.