Franck Muller Long Island Playa

In the world of haute horlogerie, where time is not just measured but celebrated, Franck Muller stands as an overlooked luminary.

Established in 1991, the brand's vision was clear: to create timepieces that transcend the mundane, leaning on expressions of individuality and above all, elevating timekeeping to an art form.

Franck Muller is renowned for their vibrant and visually captivating dials. The Color Dreams collection, for instance, showcases an array of bright hues, with each dial resembling a miniature canvas where said colors dance harmoniously. Each watch exudes an avant-garde design language that balances the classical and the whimsical, bringing a much-needed, playful approach to modern horology.

This particular Franck Muller, a Long Island ‘Playa’ Reference 952, epitomizes the Franck Muller philosophy straight down the line. A beautiful Cintree or Americaine-esque 18K rose gold case, coupled with beautifully exaggerated art deco style numerals set the tone for this piece. This piece has a quartz movement within, and serves as an excellent unisex option for a variety of collectors.

This piece wears a bit larger than its size suggests, with a modern stature on the wrist. Scalloped front and back, the piece conforms to the contours of the wrist with extreme comfort. This piece is completed with a sapphire crystal, rubber strap with matching rose gold hardware and an awesome black dial complemented by rose gold Roman indices. The whole of the piece exemplifies the Art Deco vibe of many Franck Muller designs, but does so in a very contemporary and sporty way.

Despite their under-the-radar profile, Franck Muller timepieces are still some of the best in the world with respect to dressy complications, and this blend of dress aesthetics with sporty accoutrements is no exception.

Franck Muller, born to an Italian mother and a Swiss father, got his start in watchmaking at a young age, enrolling in watchmaking school at age 15 and graduating from Ecole d'Horlogerie de Genève in the 1980s. After a start repairing high-end pocket watches for private clients and museums, he created his own tourbillon-equipped wristwatch in 1984. In 1991, he established his own eponymous brand.

Known for their distinctive tonneau-shaped cases, Franck Muller watches frequently contain high complications and are produced in limited series, such as the triple-axis tourbillon — a world first that premiered in 2004 after a years-long development period. Alongside these highly complicated pieces are time-only and time-and-date models that take the best in design languages from classic brands like Cartier and marry it to contemporary movements and stunning dials.

Beloved the world over, Franck Muller watches dazzle with their unique aesthetics and sophisticated horology, and have been worn by celebrities as varied as Arnold Schwarzenegger and Paris Hilton. The brand currently has five watchmaking facilities and hundreds of retailers across the globe.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.