Grand Seiko Automatic Dress Watch 37mm

Grand Seiko is the darling of contemporary watch collectors today, and after taking even a cursory glance at their watches’ specs — or better yet, an example in the metal — it’s easy to see why.

The artisanal talent that goes into the design and manufacturing process of GS dials alone is stupefying. Depending on the angle, the color and composition of a textured dial will look completely different. They’re truly works of art steeped in Japanese tradition!

This particular GS, a Reference SBGR087 from circa the 2010s, is a fine example of the company’s dedication to detail. Housed in a slightly smaller that you may have become accustomed to with GS — 37mm stainless steel case with holey lugs, it features a stunning textured white dial with applied baton indices, a matching dauphine handset with a blued steel seconds hand, and a date window at 3:00. Flipping the watch over reveals a sapphire exhibition caseback displaying Grand Seiko's Calibre 9S65 automatic-winding movement ticking away within, while a signed, black alligator leather strap with a signed steel deployant clasp makes for a comfortable wearing experience.

In excellent condition, this piece comes with all of its factory goodies. 

But don’t take our word for it — these have to be seen to be believed!

The Grand Seiko was created by Taro Tanaka, a young designer whom Seiko had hired right out of school. Inspired by the way Swiss watches “sparkled brilliantly,” Tanaka set out to design a watch with sharp edges, brushed surfaces, and a mirror finish that would rival anything created by the Swiss. In 1960, the first Grand Seiko—Reference 3180—debuted.

Other models of Grand Seiko would follow, coupling those elegant “sparkling” cases with high-grade (often hi-beat) manually-wound or automatic movements. When compared to the no-nonsense tool watches like the 6309 line of divers, the Grand Seiko was worlds away—refined, elegant, and cosmopolitan. Seiko intended the watch to be an answer to dress watches crafted by the Swiss, and at that it certainly did succeed.

Well-regarded in its home country, the Grand Seiko reached a global audience in 2010—and has captivated consumers ever since.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.