Le Jour Chronograph

We’ve joined forces with our friends at 10:25 Vintage, a New York-based operation with a shared enthusiasm for interesting vintage timepieces, to bring you a robust handpicked collection that is both exceptional and affordable. Perfect for the discerning collector on a budget, these pieces provide an excellent entry point to the joys of vintage watches.

In the 1960’s and 70’s, sporty chronographs were all the rage and there's no doubt Heuer was the brand to beat. In addition to their own efforts, Heuer also manufactured pieces to be sold at a more affordable prices under other brands.  With exceptional components and bearing a striking resemblance to their Heuer-branded cousins at a fraction of the price, these so-called "Poor Man's Heuers" present an exceptional value to the vintage chronograph enthusiast. 

When you think of these “Poor Man’s Heuers”, your mind likely jumps to Carrera-like executions produced for brands like Zodiac and Tradition.  But every once in a while a less common expression surfaces that reminds us how fun and interesting these off-branded Heuers were.  

This one comes to us by way of France and a watchmaking operation known as Georges Monnin.  Better known for developing and manufacturing early Heuer dive watches, Georges Monnin also turned out some chronograph designs that were used by Heuer and a handful of other brands, including LeJour.

This rarely seen variant dates to the late 1970’s/early 1980’s and is packed with cool touches; the pristine 36mm case wraps around a reverse panda dial with square registers at 9:00 and 12:00, a quickset roulette date wheel at 3:00, and a bold orange chronograph seconds hand. Like any good Poor Man’s Heuer, it’s powered by a robust, hand-wound Valjoux drivetrain, but in this case it’s the seldom-seen Calibre 7765, signed by Georges Monnin.

Interesting variations on iconic designs can be hit or miss, but we can't help but be charmed by this fun and rare execution. 

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.