Piaget 'Sqound' White Gold Dress Watch

For most of its existence, Piaget operated quietly behind the proverbial horology curtain, producing some of the most mechanical movements in Switzerland.

But when the Piaget name was displayed on the dial, the brand embodied a distinguishable lavish style that became synonymous with a period of opulence, representative of the American dream in the 1960s and 70s, as well as those wore it –– Andy Warhol, Roger Moore, Jacqueline Kennedy Onassis, Elvis Presley, and many more.

Hailing from that exact era, this particular Piaget, a Reference 12401H24 , is housed in a 18K white gold ‘sqound’ case that features a hand-finished, stylized bezel with applied hour indices. Simple and quite elegant, the dial features a matching dauphine handset as well as the signature Piaget signature set against an absolutely stunning blue sunburst dial.

Powered by an ultra-thin, self-winding Piaget micro-rotor movement, this vintage gem is in excellent condition given that it's more than 50 years old!

Vintage Piaget, and pieces like this one that feature integrated bracelets, are sizzling hot right now. So much so, that brands have taken note and reached back into their archives to bring back such examples.

A reissue is fine, but nothing beats the original — a moment in time when they hit the bullseye in terms of design and aesthetics — pun intended.

Piaget is perhaps the foremost player in ultra-thin watches and watch movements in the world. Established in 1874 in Geneva and currently under the Richemont Group umbrella, the maison began producing wristwatch movements in 1911, manufacturing the Calibre 9P, its first ultra-thin, hand-wound mechanical movement, in 1957.

In 1960, Piaget released the Calibre 12P, the thinnest automatic movement in the world at the time, at just 2.3mm. It fitted many of its miniature movements into innovative timepieces hidden in coins, brooches, and cufflinks, becoming known equally for its jewelry.

The Piaget Altiplano Ultimate, released as a concept in 2018, became a full production model in 2020. At just 2mm thick, it took the record for thinnest watch on Earth. Today, Piaget continues to innovate in the realm of ultra-thin watchmaking, creating ultra-thin tourbillons, retrograde movements, and more.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.