SWATCH On Her Majesty's Secret Service 2020 James Bond Collection

Are you a 007 fan?

Then pay attention, because if you can’t get your hands on a “Big Crown” Submariner or a Seamaster equipped with a laser, this may be the next best thing: In 2020 Swatch released a series of watches called the Swatch X 007 Tribute Collection, inspired by classic James Bond films. Fun, lightweight and affordable, they’re an enjoyable entry point into 007-themed watch collecting that need not bankrupt the collector.

Each watch in the lineup features a plastic case, a quartz movement, and a matching rubber strap. Perfect for everyday wear or — if you’re a serious collector — for hoarding, these are the kinds of entry-level, battery-powered watches we can get behind. 

The On Her Majesty’s Secret Service Swatch that we have here is inspired by George Lazenby’s singular turn as 007 in On Her Majesty’s Secret Service. It features a 41mm plastic case, a plastic crystal, an unsigned crown, and a stylized “OHMSS” dial with a green hour hand, a red minute hand, and a day-date display. (Playfully, for each date with a “7” in it, the date display reveals the “007” logo. Cool!) It comes paired to a matching rubber, stylized “OHMSS” strap with a plastic, signed pin buckle. 

In near-mint, complete condition with its ephemera, this James Bond-inspired Swatch is perfect for the 007 devotee.

Don’t sleep on this one!

Many a Gen X-er and Millennial was introduced to the wide world of watches via a plastic Swatch, the first of which was launched in 1983 amidst the throes of the Quartz Crisis.
Founded in Biel, Switzerland by Ernst Thomke, Elmar Mock and Jacques Müller, the brand’s name is a contraction of “second watch,” indicating the idea of a casual accessory. Affordable pricing, skilled marketing and fun and colorful designs ensured Swatch’s success, leading to unparalleled sales and proliferation of quartz-powered Swiss watches throughout the world. In 1985, Lebanese entrepreneur Nicolas G. Hayek acquired the majority of Swatch shares with a group of Swiss inventors and subsequently built it into a horological (and fashion) powerhouse.
In 2013, Swatch launched the SISTEM51, a line of automatic watches, and the brand’s first foray into mechanical watchmaking. Produced entirely by machine and consisting of just 51 parts, these movements have ensured Swatch’s appreciation by the ever-growing new guard of mechanical watchmaking aficionados.

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.