Heuer 'Chronographs Are Now Automatic'

1969 Heuer 'Chronographs Are Now Automatic'

Devotees of horological history know 1969 for two momentous occurrences: the Moon landings, and the debut of the first automatic chronographs. Heuer’s famed Calibre 11 was a game-changer, offering a self-winding movement to power a wrist-borne stopwatch. The Calibre 11 and its offshoots would go on to power generations of such timepieces, the descendents of which still populate the contemporary TAG Heuer catalog today.

The chronographs present in this particular 1969 ad from Playboy Magazine are notable in their own right: on the left is an automatic Carrera in a “C-shaped” case; in the center is the famed Monaco as worn by and associated with legendary actor Steve McQueen; and on the right is an Autavia in “Siffert” colors, so called in honor of Jo Siffert, the famed Swiss racing driver who wore one. It would be enough if this copy-packed and informative ad were simply announcing the Calibre 11 — that it does so with a trio of exceptional models is icing on the cake.

About our collaboration with Ad Patina

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. 

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.