Audemars Piguet Cobra

One man. Gerald Genta.

The Audemars Piguet Royal Oak is perhaps Genta’s most memorable work, and in many ways changed the shape of the watch industry.

The Royal Oak essentially created an entirely new category of 'luxury sport' timepieces, and with it came a new design language which inspired countless other manufactures.

Unbeknownst to many, the Cobra is also a Genta design, and was released in short succession to the Royal Oak. While the first Royal Oak was reference 5402, the first Cobra was Reference 5403.

Following a similar design ethos to the Royal Oak, the Cobra turns the fun-factor up to 11, with it's supple yet sturdy serpentine bracelet mimicking not only the pattern of its namesake, but also the movement.

If we had to choose one model from the manufacturer that encapsulates the glamour and free-spirit of the 70's, this would be it.

This particular model, features a 27mm 18K white gold case, a stunning glossy black dial with factory diamond-set indices with matching pencil handset, a fantastic integrated 18K white gold bracelet with a signed deployant clasp, and an Audemars Piguet automatic-winding movement.

Try it on the wrist once, and you'll have a tough time taking it off — don't say we didn't warn you!

*Due to the design of this bracelet, sizing alterations may require custom work. Lead time after measurements are established is 4-6 weeks.*

There are certain watches that define a brand, informing its design ethos and becoming nothing short of iconic in the minds of collectors. For Audemars Piguet, that watch is the Royal Oak, in all its multitudinous incarnations. Yet the manufacture from Le Brassus did not earn its seat in the triumvirate of leading watch brands — the so-called Big Three — on the success of the Royal Oak alone.

In fact, both Jules Audemars and Edward Piguet came from long lines of watchmakers, and made their reputations long before the Royal Oak was conceived. Their reputations rested on their ability to create incredibly elegant timepieces in numerous styles. While some of these timepieces were simple, elegant dress watches, others were one-off or short-series pieces produced at the rate of a handful per year. (Some years, Audemars Piguet only produced a few hundred watches in total.) Calendar watches, chronographs, minute repeaters — all the delights of haute horlogerie were part and parcel of the AP oeuvre long before the Royal Oak made its debut in 1972.

Technical innovations from AP abound and include the first minute-repeating movement, the first skeleton watch and an ultra-thin automatic tourbillon. Newer collections, such as the Code 11.59 from 2019, see the maison continue to develop new and exciting watches and calibers, the likes of which aren’t based upon tired horological tropes from models past. (Though if vintage reissues are your bag, AP does have a special “Remaster” line — currently consisting of just one model — that reimagines some of its classical, complicated pieces from the mid-20th century.)

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.