Eberhard Scafograf 200 'Italian Ad'

The Eberhard Scafograf

The 1950s saw the dawn of the age of recreational SCUBA diving. No longer the sole purview of frogmen and specialists, the joy of underwater exploration was now available to all and sundry. All one needed was a bit of equipment, a few hours of training — and a good watch.

In 1958, Eberhard debuted the Scafograf 100. While this early model lacked a rotating dive bezel and was water resistant to just 100m, its sequel, the Scafograf 200, added the now-common rotating bezel and increased the water resistance rating to 200m. With only 200 examples built, it's a rare timepiece indeed, and an important, early model in the development of the now-common automatic diver.

Dating to 1962, this early Scafograf ad for the Italian market promises a watch "ideal for intrepid underwater hunters and all who are passionate for underwater sport." Executed in black and white, it depicts the watch cleverly aligned next to the 200m marking on a depth chart.

This ad is custom framed in a 13 5/8” x 16” natural wood frame with a grey stained finish. It features a custom-measured, hand-cut 4-ply matte in white, complimenting all the ad tones. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it up. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with an additional hanging wire and felt pads for wall protection.

While it might not boast the cachet of the Rolex Submariner or the Omega Seamaster, the Eberhard Scafograf is nevertheless a significant and early step in the history of the dive watch. This straightforward ad — with its clever layout, simple copy, and beautiful photography — captures its essence perfectly.

About our collaboration with Ad Patina

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world.

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.