Volvo 740 Turbo Wagon 'The Basic Idea'

THE BASIC IDEA

When we’re not scouring the internet for an alluring coupe, a hot-hatch or a boxy 4x4, we’re not afraid to admit that we’re looking for wagons. 

What do we love about ‘em? Well, for starters, they’re practical! No matter if you’re shuffling the kids around town or packing it up to the ceiling for a road trip, the wagon makes any task that involves driving around seamless — the Swiss-Army Knife of vehicles, if you will. 

The Volvo 740 Turbo was introduced in 1984 and would become the best selling model series in the 700 model family, known for its boxy design and powerful drivetrain. The 740 Turbo also crosses paths with the legendary salad dressing magnate, Paul Newman, who is also occasionally referenced in the watch community as a man of some influence. Paul famously owned a few 740 Turbos, completely overhauling one mechanically, throwing in a turbocharged 3.8 liter V6 from a Buick Grand National.

That said, the factory setting for the Volvo 740 Turbo already put it a level or two above any other wagon on the market at the time. This ad here exemplifies the utility-nature of the 740, implying the hidden sportiness of the car by having the unmistakable silhouette of a Lamborghini Countach in the foreground … towing a trailer. Between the vibrant orange used as the background for the imagery and the stark black and white copy, this ad is as punchy as they come, and a masterwork of graphic design.

Sourced and presented by Ad Patina, this piece is custom framed in a 13” x 15 3/4” solid wood frame with a black painted finish. It features a custom-measured, hand-cut 4-ply border in a shade of white, complimenting all the ad tones. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with an additional hanging wire and felt pads for wall protection.  

The Volvo 740 Turbo is essentially a wolf in sheep’s clothing and this ad encapsulates it perfectly. Nothing here but love and Swedish hooliganism. Don't miss it!

ABOUT OUR COLLABORATION WITH AD PATINA

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own — to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. 

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come — no reprints or reproductions here!

Much like a traditional piece of art — a painting or photograph — an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.