Brains, brawn, and a 120-hour power nap.

IWC Engenieur

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German engineering. Reborn.

A. Lange & Söhne isn’t just a watch brand—it’s a resurrection story. Founded in 1845, shut down in 1948, and brought back to life in the ‘90s, Lange went from Cold War casualty to horological powerhouse. The Lange 1, Zeitwerk, Saxonia—each one a masterclass in precision, finishing, and unmistakable German design.

This isn’t Swiss watchmaking. It’s something else entirely. And that’s exactly why we love it.

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The Analog: Shift collection reimagines pre-owned and vintage watches for the modern collector, from tool watches made for adventure to conceptual high design timekeepers.

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