We've Been Busy - In Italy!

We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

But we’ve also learned — the hard way — that the strap game can be tough. From quality to sustainable production, fresh design and reasonable pricing, we’ve jumped over countless hurdles in our pursuit of doing it right. After a series of small run capsule collections with other suppliers from around the globe, we’ve nailed the winning formula. Analog/Shift is proud to announce our new collection of exclusive leather straps - handmade in Italy!

Our partners in this collection are a multi-generational family-owned factory that has been providing OEM straps for a number of your favorite watch brands in Europe for decades. We are deeply excited to make these wonderful straps available at both a quality – and a price – never seen before in the market!