Analog/Shift Goes to SoHo!

We are thrilled to announce Analog/Shift has partnered with the illustrious Watches of Switzerland to curate and manage the vintage wristwatch collection at their new US flagship location in SoHo, NYC! 

Recognized as the leading luxury timepiece retailer in the United Kingdom, this new retail location marks their North American debut in an incredible new 8,000 square foot location spread across two floors in an iconic original SoHo ironworks building.